The household operating system

The AI assistant for the person running the household.

Dela remembers your family, coordinates everyone’s life, and helps turn everyday plans into completed tasks and purchases.

Text the demo See what Dela can do
Try the semi-functional demo at 773-912-3997.
4 peopleOne shared household profile
$86.42 cartReady for your approval
D
Dela Household assistant
Plan four dinners this week using recipes from my Pinterest.
I found chicken tacos, taco soup, roasted potatoes with steak, and air-fried salmon. They fit your family’s saved preferences.
I also added the missing ingredients to your Walmart+ cart for Monday delivery.
Ready for approval
$86.42
Message Dela…
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Built for one person who serves many—not just one person managing a workday.
1 accountfor the whole household
80%estimated share of household spending influenced by women
What makes Dela different

One assistant that understands the whole family.

Most AI tools optimize one person’s inbox or calendar. Dela is designed around the reality of a household: multiple people, overlapping schedules, shared preferences, and constant purchasing decisions.

1

Multi-person by design

Dela remembers each family member’s schedule, preferences, ages, routines, and responsibilities inside one household profile.

2

Built to complete the task

Not just recommendations. Dela prepares carts, adds events, tracks reminders, drafts RSVPs, and brings actions to the point of approval.

3

Commerce is native

The person managing a household is already making purchases for everyone. Dela can monetize by helping those transactions happen more easily.

Tuesday · Family view
M
J
S
D
3:30 PM
Jonny · Soccer practiceNorth field · Cleats in garage bin
4:00 PM
Mom · PediatricianBring insurance card + milestone questions
5:30 PM
Dinner · Taco soupIngredients arriving Monday
7:00 PM
Dad · Flight landsSLC Terminal A
Sarah is available for a playdate from 3:00–5:00 PM.
See it in action

Just text Dela like you would a real assistant.

Each prompt combines family memory, coordination, and a clear next action—without asking the user to learn another productivity system.

1 Dinner + grocery planning

Turn saved recipes into dinner—and dinner into a delivery.

Dela can pull from a Pinterest board, recommend meals for the week, add the missing ingredients to Walmart+, and schedule delivery after approval.

Can you make dinners for this week from my Pinterest board?
Done. I picked four family-friendly meals and added the missing ingredients to Walmart+. Review $86.42 cart →
2 A pantry that remembers

Stop rebuilding the grocery list from scratch.

Dela remembers previous orders and pantry staples, suggests meals around what is likely already at home, and only adds what is missing.

What can we make with what we already have?
Based on your pantry and last order: chicken pesto pasta, quesadillas, or baked potato bowls. You only need 6 ingredients for all three.
3 One family calendar

See availability across the household, not just one calendar.

Dela understands who is busy, who is free, and what each event requires—so coordinating a playdate or appointment becomes one text.

Can Sarah do a playdate Tuesday afternoon?
Yes. Jonny has soccer at 3:30, but Sarah is free from 3:00–5:00. Want me to draft a text and hold the time?
4 Age-aware reminders

Helpful milestones at the moment they become relevant.

Dela can use a baby’s age to surface timely reminders—like discussing starting solids, changing nap schedules, or preparing for the next clothing size.

Optional concept to validate
Romy turns 6 months next week. Would you like a short list of questions to ask her pediatrician about starting solids?
Yes, add it to my appointment note.
5 Baby shower to checkout

One photo can become a calendar event, RSVP, and gift.

Text Dela a baby shower invitation. She can read the details, add the event, prepare an RSVP, suggest registry gifts, and offer to place the order.

[Baby shower invitation photo]
I added May 18 at 2:00 PM to your calendar and found the registry. Here are three gifts under $60. Choose a gift →
80%
The market opportunity

Serve the household decision-maker, and you sit at the center of family commerce.

Women are commonly estimated to influence or control up to 80% of household purchasing decisions. Dela is designed for the person making decisions not just for herself, but for children, partners, the home, and the family calendar.

That creates a natural model: Dela can earn a percentage when it helps complete grocery orders, gifts, registries, services, travel, and other household purchases.

Market statistic is a commonly cited estimate and should be source-validated before use in formal investor materials.
Try the early demo

Give Dela something from your household to help with.

You can try out a semi-functional demo by texting Dela at:

773-912-3997
Start a text